Indian FMCG ( Fast Moving Consumer Goods) market. Approx 3.5 lakhs different products by different manufacturers , 82 products categories, 10 millions shops to cater 1.2 billion consumers across 28 diverse states of India.
IMAGINE BUSINESS POTENTIALS & COMPETITION LEVEL ?
All these factors makes competition difficult to attain a market share in fmcg market.Hence it requires micro level understanding as whole.
Evergreen sector, ever growing sector, but full of diversity and complex business ecosystem and consumer nature.An example of pure competitive market competition. Making place in this FMCG business environment ? A real challenge to marketers.
FMCG industry in India is diverse and constantly growing .It is only the evergreen industry and impact of external factors are minimal.It is an example of mature & establish market where penetration level is quiet high,most of top brands belongs from FMCG sectors.
This nature of FMCG industry makes it toughest for new entry or taking additional market share.Since nature of market is pure competitive,hence marketing practices from players are rigorous.
Typical Challenges for FMCG brand owner retaining their market share and making a space in market Due to Following Reason..
– The market is well matured ,fully penetrated & Developed.
-No market vacuum available.Best Matured organizations are available.
– Variety of marketer by nature i.e. old century old Indian business houses like Dabur India,Big BULLs as MNC’s like HUL,P&G etc, Small Niche Players .
– Brand quality / satisfaction separation is difficult by consumers.
-Less Innovation,development of unique new products i.e. as it is in consumer durable industry where innovations are very fast.
-Widely geotopographical spread market across India (Length,Breadth,Depth) & complex nature of distribution system esp for rural markets, makes Distribution cost / operational & execution cost very high…………. many more……….
In such a complex and rigid business ecosystem it is difficult to mold consumers / market in ones favor.
Since our Mission Statement is ” Bend The Market”,we carry the expertise for same.Our micro strategic consultancies has helped to our client to change the business scenario.
As we discussed,FMCG sector is an ideal example of typical complex market hence all the required vertical carry complexity within complexity.Weather it is distribution system,consumer behavior,promotion or any other filed related with FMCG market.
Hence, a better micro synchronization is required among all the vertical for optimum performance of business. And this is major challenge for Industry.
Fmcg industry carry the typical examples of some of oldest organizations still struggling for their space in market. Very few are capable to break their shell and come out from cocoon stage.
Bringing desired change in fmcg vertical requires deep working on business DNA level & output may be delayed.
One of most typical problem for success is that identification of exact dynamics to prepare & launch plan so that it hit the desired point to deliver results Since variety of number of acting dynamics are huge and similar.In such situation probability of mistakes are very high,this is reason that most of time we do advertising & promotions but results don’t come as per expectations.
Here, we play great role to identify the exact dynamics to hit and develop the strategies so that accuracy probability increases.
We understand FMCG market and it’s micro dynamics more deeper,weather it is consumer behavior,distribution system,promotion or any other business factors responsible for delivery.
Our Core expertise lies in same and our services will helps to bring your corporate dream true.
Not only this,time vertical is also important to us. We understand that development should be on speedy way.For this we have developed several strategies which are capable to deliver results in speedy way.
lead lED Lighting Market With Leaders Of Market Strategy !
Complete Led Lighting Small To Large Scale Manufacturing Plant Setup To Business / Market Establishment Phases Strategic Business Consulting Services Under One Roof !
Led Lighting Industry,This is also an unique opportunity to established consumer electrical / electronics firms to transform their brand as most recognized households brand which is yet dominated by FMCG brands becoz of their high market parlance & domestic penetration capabilities & characteristics.
Approx 100 CrIncandescent bulbs in domestic market will be replaced within few years,2 billion electric sockets will lighten by LED, approx 2 million electrical shops & 10 millionFMCG shops have opportunity to serve market.
led Market will remain Highly volatile and dynamics will be ever changing in terms of pricing,Margins & competition & offerings.
This is because of hybrid nature of led lighting products based on consumer behavior.The entire led lighting business ecosystem will be hybrid & complex on micro level and understanding this will be winning the game.
Those who will treats it as electrical goods will run on same business pattern as per electrical / lighting Industry. Some of us may treat it as fmcg product hence strategies will based on fmcg industry norms.
Above both conditions will not be alone helpful to achieve the corporate goals. Reason behind this as stated above Led Lighting Industry carries hybrid & complex nature of different industry,hence extra care & expertise is required when developing strategies.
Due to its certain feature Led Lighting carries few of FMCG industry characteristic,while in some cases it resembles with consumer durables /IT industry.
As per basic product need,distribution & marketing & other strategic norms,Led Lighting industry dynamics will be like fmcg industry becoz it will be required by every households and mass distribution system,marketing,promotions will be required,while on manufacturing & sourcing parts,it’s resembling with IT/ durables industry where prices will lower on regular basis,technological up gradation will be also on regular basis hence old models will be replaced by new one in frequent way as in mobile handsetindustry.
This is the reason because of it’s hybrid & complex nature of led lighting products,players are coming from different industries i.e from core lighting industries (Philips,Osram,Surya etc) ,From Fmcg Industries ( Eveready,Wipro etc) & Also from other/new sectors players like syska basically from Mobile. Reason for introduction from varied industries is that every Industry feels that it is product of their industry and they can excel in led lighting Filed because some of characteristic of led lighting products resembles from different industries.
This all together creates a very complex business ecosystem and risk chances improves due to creation marketing illusions for marketers.
Hence organization have to develop ability & quality to execute their plan of both industries i.e. fmcg & Durable or IT,Mobile etc failing which may result in failure.
The competition will be more complex due to varied nature of competitors i.e. market players will be form different Industry & with different expertise & nature . i.e players will be from traditional lighting industry like Philips,Osram etc having technological edge or may be entrants from FMCG sectors (i.e. Eveready) having wide distribution network across India as their major usp (Eveready has 3.2 Million Shop penetration while BiggestLighting firm Philips has only 1 Millions shop penetration) or strong new Local niche players offering low prices. All these situation will emerge a complex competitive market where all market players from different field having different nature,expertise and with their own USP & SPECIALTY.
Any thing may be possible in such type of unstable business environment. Any big MNC’s may get out from industry or any Small New & Niche player may emerge as Industry leader.It,s a business situation like driving in fog where nothing is very much clear & visibility is very limited for decision making.
That’s why we called this Industry as a very special in terms of micro dynamics & predicting it’s movement is difficult to Led Manufacturers. Here, The Consultants Plays a major role by assisting manufactures to manage their market risk by our unique micro strategic consultancy services.
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In this situation,leading market is a difficult task. Our micro strategic consultancy helps your organization to make it’s foundation strong develops ever performing LED Lighting business system in ever changing highly volatile business ecosystem.
Specialized Led Lighting Quality Assurance Lab Setup & ISO 17025 Certification
From conceptualization to strategic business modelling to market entry / launching to establishment strategies to Growth phase of your products life cycle, we manages every phases of CDP ( Consumer diffusion process) effectively to establish your brand in market.
Consulting Services Not Merely For Growth But To Establish You As Market Leader.
Complete Manufacturing Plant Setup To Business / Market Establishment Phases Strategic Consulting Services Under One Roof !
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Our Services
(1) Business Conceptualization & Modelling
The first step for success of any business.Her we assist our Led lighting Clients to present a broad as well as micro view of entire led lighting industry for Indian And global markets.We makes complex business process in such a simple way that all possible potential,process & risk management becomes very much clear for their short-mid & long term business vision.Here we provide step wise services starting from led light manufacturing to launch to market development business phases.
Here, we also provide strategic thought for whether to manufacture led light first or to capture market first.
(2) Business Planning & Strategising
The most critical task for Led Lighting Industry because of complex and uncertain nature of led light industry where dynamics related with price,promotion,market competition and technology is changing on very fast manner. every day new players are coming with new offerings.Here we assist our clients to start business from scratch for developing their time bound & phase wise organogram,organizational expansion,creating,business philosophy,corporate vision,mission and birth of different functional department,their hierarchy,synchronization,roles & responsibilities etc etc.
Further we draw entire business process,gtm,strategy etc for different phases and market development based on 4 p’s so that your brand can be enough able to fight multi directional market competition.
All the above task are completed on Corporate and specific niche and mass market level.
(3) Implementation & Execution
The next step.After preparing entire back-end work,times come for effective Implementation & execution of strategy in market.Process execution is in itself highly specialized field where we have to insure that the process of process implementation should be as decided process.This is also one of most risky phase of business where great chances of resource drainage is possible.
We effectively manage this phase to insure maximum output by observing entire process,it’s out put & deviation to take immediate corrective & preventive actions.In this phase we tries to ensure basic penetration and basic establishment of your brand in market.
(4) Market Growth & Lead Phase Strategic Consulting
The Advance Level of Organizational growth where qualitative & quantitative growth strategies are focused to lead the market so that brand can be emerge as market leader. This task is achieved by robust upgradation of organizational structure, improving work culture & strategic practices etc.In fact here we focus on 3 dimensional Strategy – first intra organizational (Inside Organization) development to improve efficiency, second Interorganizational where outside organization activities efficiency is improved & third Strategic process efficiency improvement.
Above all,we just focus on root cause responsible for failure.It has been noted that strategist mostly focus on success process and ignore failure reason. we first focus on reason for failure encountered during entire process to block them so that success can be automatically insured.
business consultant,marketing consultant,corporate consultant,business strategy consultant,political consultant,led
CC Tv & Security Camera Industry : Watch Market Potential Vs Your Market Share !
Due To Increasing demand In domestic Market,The CCTV industry is set on fire.It is demand of time to maintain privete & Public security,there is place of a cc tv camera in every house,street,offices,public place etc.
Till the time the main demand was coming from government sectors & projects but personal uses of cc tv is increasing day by day and as per estimate video surveillance market size is going up in residential segment, the industry is expected to touch $615 million mark in India by 2018.
video surveillance will become an essential for common home and also it is a powerful evidence in case of crime.
Till Now,in India,Besides CP Plus, other companies which are present in the CCTV market include Hikvision (10% market share), Dahua (7%), Panasonic (2.5%), Bosch Security Systems, Samsung Techwin, DV Tel (all 2%).
Still Indian Market is very less penetrated and and awareness is coming in public.Market is still developing and initial strategic steps can make any organization future leader.
Before Market becomes Saturated,it is time to look for an strategic action and to prepare long term goals so that future market potentials can be in cashed.
Our Team, provides hands on help to develop invincible business strategies for developing strong brand image in market.
Our Strategic services not only helps organizations to generate more business as on today but also provides gradual support for leading the market in future.
Since it is market developing phase for cc tv industry,any one can shape the market / brand as future leader.We are providing cutting edge consulting services for our clients in terms strategic business process management,strategic marketing & Business development,Business modelling and conceptualization to emerge you as future cctv market leader.
Indian economy Is In It’s Most Favourable Phase.Time To Take A Growth by Business Diversification.
Business Diversification Process is quite complex process.Selecting right business field to diverse and right strategy are major challenges for future growth and safety of your investment.
We at “The Consultants” always keep strong vigil on national and international economic environment to find out the future growth area.Our Team Suggest the best emerging field and becomes instrumental with you from first day not only for Optimum results but to establish your diversified business as future leader.
Several fields are emerging as per changing needs of consumers in which,if entered today with our early market entry strategies,can provide fruitful business growth in future.
Some Such field are Biotechnological consumer care products,led lighting,solar energy system,CC Tv & Security Industry,Clean Energy Industry,Waste product Management etc etc.
In Fact, changing global social,environment needs are changing government & consumers need which is ultimately leading into new emerging business vertical.
Business diversification is not only helpful to solve your current business challenges but it provides a lead in market in future.
History tells that diversification played a vital role for revival of few business houses.In fact some of business houses survive just because of diversification.
Some of the best example of diversification is wipro – diversified from consumer care to Software,ITC-Tobacco To Mass FMCG,Syska-Mobile distribution to Led Lighting,Intex-Music system to Mobile Industry,Dabur India-Ayurvedic To FMCG Industry diversification etc etc .
The Notable point from above examples is that All The Above companies not only succeed to revive their business struggle phase but later becomes market leader just due to their decision to diverse their business in different segments.
Coming years will for those who will proactively diverse their business for changing needs of society.
Be the future business leader & diverse with us .
Strategic Business Consulting Services @ The Consultants
COME ! LEAD THE MARKET WITH LEADERS OF BUSINESS STRATEGY
Our Core strengths & expertise lies in “Strategic Business Genetics”. Our (micro) strategic approaches brings the necessary changes in your business DNA to change the morphology of your business .And we do it with collective efforts of Business genetics engineers i.e. by our expert consultants.
We Believe, That to change Morphology,it is required to bring necessary changes on Building Block Level.
Today’s business environment is multidimensional and is affected by various forces acting on different dimensions of Business. Several tangible & non tangible factors
makes the formation of complex micro business ecosystem.In such a complex & micro business ecosystem,deciding the accurate strategies is most challenging task.Because every strategy looks equally attractive.In such a dilemma,our strategising process are unique and systematic. Hence we develop the ever performing strategies as per current & Future business Dynamics.
In our eyes, strategies is not merely the series of action or business act /event. Strategies are specific process / processing of different quanta of acts to deliver the desired results in complex and uncertain environment.For our self strategies are tools to manage the uncertainty which may results in future.Hence when we talk about “Strategic” means we are talking about managing uncertainty so that probability of certainty may increase in your business.
Further as we discussed above,that today’s business environment is an example of complex one,hence only Strategic approach may not be delivering the required results,we are one step ahead i.e. micro strategic approach where we further penetrate the components of strategies on sub levels and results come as ” micro Strategies” a perfect strategy,strategy with high yielding, with better uncertainty/contingency management capabilities.That’s why we calls them ” Trump Cards Of Business world”
Similarly,every business vertical /department is unique and requires different strategical approach.Over all performance of organization depends on synchronizations and inter adaptability of strategies of different vertical.It is important that strategies of different business vertical should be synced properly and when it happens a macro Strategic Sync emerged what we can call ” Strategic Pool”while deciding the combined strategies,we focus that all vertical strategies should be able to easily merge with others one and should be supportive to each other.The technique what we used for the mega micro strategic formation process is is known as ” Synchronization Matrix” ,a management micro technique developed by us to form better sync and coordination.
We, at the consultants do carry the expertise to strategies your business to achieve goals with minimum investment of resources & assuring better efficiency.We develop such a strategic plan which not only is flexible by nature and grow your business but also safeguard your interest by competitors movements.They helps your business to check the “resource drainage”.
At the same time, as business consultant,we assit your business for effective and accurate implementation of strategies i.e. process implementation.We keep a strong vigil over entire process & it’s management and find the deviation at it’s early stage.
Not only this,while developing & implementing strategies & process,we formulate several other optional strategies so that your “Strategic Bow & Arrow” should be always ready to reply sudden changes in business environment created naturally or by your competitors.
To keep one step ahead we have developed several strategies which are unique by nature. like “Offensive defense Marketing strategies,Viral Marketing strategies,Synchronization matrix etc etc.
